Nude and Rude

Glamorous and rebellious branding for an ecommerce beauty & fashion business

2021
Branding, Website Design & Marketing

ABOUT

              

Nude&rude is a sunless tanning brand that is introducing its revolutionary self-tanning products to the southeast European market. While the market may not be familiar with nude&rude's technology, customers are already aware of similar products available at local beauty retailers that do not meet their needs. In order to differentiate their innovative self-tanning products, nude&rude asked me to develop a brand position, creative expression, and visual and verbal communication program. By clearly defining the brand and effectively communicating its unique value proposition, nude&rude hopes to stand out in a crowded market and meet the needs of their target customers.

THE NAME & MARK

            

Together with the n&r team, we decided on a distinctive and confident name that connected with the target audience and placed a brand on the spotlight. Following the main brand attributes; Rebelious, Glamourous, Confident; we designed the first and most important part of the brand, its logo. With carefull choice of typography, paired with minimal and bold expression, the brand mark was born. It happens on the interaction between luxury and rebeliousness, classyness and rudeness, expresiveness and minimalism.

Nude and Rude

THE APPROACH

              

I suggested to nude&rude that beauty products should start with the person. By understanding the emotional drivers of target audiences and considering the competitive landscape, we identified an opportunity to position the product as a woman's dose of confidence. A product that will help them stay away from the harmful influence of the solarium and still give the customers wanted tan. Together e produced photography and messaging expressing the brand's rebellious character, website design and development to drive conversions, and brand guidelines to empower the internal team.

THE DIGITAL

              

The essence of the n&r brand was their website and e-commerce platform. Besides establishing credibility and building trust with the customers, the website is doing a main rolle as a core selling tool for the products. We started with conducting an online presence strategy which afterwards spread into a complex visual and verbal digital framework(system). The result was a compeling brand story and presentation with a functional shop that eventualy helped boosting conversions and sales.

Visit: nudeandrude.rs

“Working with WebCheff was a pleasure. Always displaying a strong commitment to our objectives, we were met with a secure and engaging approach. They understood clearly what goals we need to achieve and how to achieve them. The result speaks for itself; we got a worldclass brand which easily dominated the market in short period of time. All in all, a fantastic experience."

Nude and Rude