LISSA is a cutting-edge operating system for enterprise mobility services. I was asked to help the team brand their innovative device platform. After strategic sessions, we decided to position LISSA as a technology leader, progressive customer partner, and sustainability driver. To reflect the digital nature of the company, we created a modern and minimal visual identity for the brand. The brand system included the design of the application and website, and we were able to establish a strong foundation and set a clear direction for the company's future efforts.